Custom E-commerce development company | Wise Engineering
Custom e-commerce development services

Custom E-commerce development

Whether you’re improving the shopping experience of an existing platform or bring an entirely new initiative to market, the Wise team will help you create a client-focused, dynamic, and scalable ecosystem.
Our engineers specialize in custom E-commerce development and ship advanced systems tailored to specific business realities.

Custom e-commerce development services

The future is all about digital purchasing

$6.4T

is an expected online commerce yearly revenue in 2024

*Statista
95%

of all purchases in the UK will be made online by 2040

*Nasdaq
$260B

for lost orders is recoverable via checkout optimizations

*Baymart Institute

The Wise engineers have 15+ years of experience in custom web and mobile app development for the E-commerce sector. We build solutions from scratch, modernize old legacy platforms, and enhance performance for the existing solutions. Our focus as an E-commerce development company never shifts from your business goals and end customers.

01Auction & bidding web apps
02Multi-vendor marketplaces
03E-commerce B2B & B2C platforms
04Ticketing & booking web apps

E-commerce ecosystem for your business

A successful E-commerce solution is far more than an appealing website. It is a complex ecosystem with specific architecture, app back-end with numerous dependencies, multiple integrations, and more. The Wise team is there to create a highly available, secure, and fault-tolerant E-commerce app for your business.

Product catalog

Product catalog

- Tags & categories
- Up-selling & cross-selling
- Product catalog database
- Data consistency
- Attributes management

Site search

Site search

- Faceted search
- Fuzzy search
- Location-based search
- Sound-like & synonym search
- Personalized search
- Word autosuggestion

Payment processing

Payment processing

- Multiple payment gateways
- Taxing & invoicing
- Split and recurring payments
- Payouts feature for marketplaces
- Inventory management
- Payment security and compliance

Infrastructure & DevOps

Infrastructure & DevOps

- Infrastructure as code
- Continuous integration & continuous delivery
- Monitoring, logs collectors
- Secret & sensitive data protection
- Web Application Firewall (Top 10 OWASP)
- Cloud cost optimization

E-commerce analytics

E-commerce analytics

- User behavior
- Sales analytics
- Third-party integrations
- Predictive analytics
- Advanced reporting
- Marketing activities

Integrations

Integrations

- CRM systems
- Marketing analytics & automation
- Content management systems
- Accounting software
- Payment gateways
- Customer support systems

Anti-fraud measures

Anti-fraud measures

- Anti-fraud audit
- Account defense
- Suspicious activity monitoring
- Brute force rate limit
- Address Verification Service integration
- HTTPS encryption

E-commerce ecosystem for your business

A successful E-commerce solution is far more than an appealing website. It is a complex ecosystem with specific architecture, app back-end with numerous dependencies, multiple integrations, and more. The Wise team is there to create a highly available, secure, and fault-tolerant E-commerce app for your business.

Product catalog

- Tags & categories
- Up-selling & cross-selling
- Product catalog database
- Data consistency
- Attributes management

Site search

- Faceted search
- Fuzzy search
- Location-based search
- Sound-like & synonym search
- Personalized search
- Word autosuggestion

Payment processing

- Multiple payment gateways
- Taxing & invoicing
- Split and recurring payments
- Payouts feature for marketplaces
- Inventory management
- Payment security and compliance

Infrastructure & DevOps

- Infrastructure as code
- Continuous integration & continuous delivery
- Monitoring, logs collectors
- Secret & sensitive data protection
- Web Application Firewall (Top 10 OWASP)
- Cloud cost optimization

E-commerce analytics

- User behavior
- Sales analytics
- Third-party integrations
- Predictive analytics
- Advanced reporting
- Marketing activities

Integrations

- CRM systems
- Marketing analytics & automation
- Content management systems
- Accounting software
- Payment gateways
- Customer support systems

Anti-fraud measures

- Anti-fraud audit
- Account defense
- Suspicious activity monitoring
- Brute force rate limit
- Address Verification Service integration
- HTTPS encryption

E-commerce optimization

Our team can provide a comprehensive tech audit of your existing E-commerce system and evaluate how the technology you currently use influences your business operations. Based on the audit results, we'll perform the optimization process to ensure business sustainability and high performance.

User flow optimization


To map out user flow steps and develop the evidence-based design, we'll use heatmaps, session recordings, and analytics data. After the key behavior patterns are defined, we'll create designs that are not only aesthetically appealing but help clients make purchases in a fast and more convenient way.
We'll also implement a multiple A/B tests system to set up a constant UI optimization cycle.

Performance improvements


For E-commerce businesses that outgrew their tech capabilities, we'll make sure that all of the system components operate in sync. After performance testing and audit, we'll help optimize your existing content delivery network, static assets, infrastructure, and database.
We'll prepare the whole ecosystem for autoscaling, as well as perform horizontal/vertical scaling if necessary.

Sales & conversion optimization


We use analytics to understand user flows and define bottle-necks that lead to cart abandonment. To boost sales, our team can start with site search optimization. We can make your internal search faster, more relevant and personalized.
The Wise team also helps simplify the complicated checkout process, launch customer loyalty programs, integrate live chat support and competitive pricing.

Migration to custom software


Migrate your E-commerce project to a custom solution that will scale with your business needs. We start the process by researching your goals, evaluating possible solutions, and then discuss the best-fit options with you.
We provide technology & architecture consultations, as well as design customizations. Our team safeguards data integrity and sales process continuity for your specific case.

M-commerce development

Whether you have a mobile-exclusively E-commerce project or mobile is one of the channels you use, the Wise team can help you launch native Android/iOS or hybrid apps. With an E-commerce mobile app constantly available on your users' phones, your store is accessible wherever your customers go.

Mobile wallet solutions
Loyalty apps
Apps for retailers
On-demand delivery apps

Tech stack

We ship custom E-commerce solutions assembling the latest technology stack and adapting it to your project requirements. Our team provides technology consulting and will take care of any engineering challenge your business currently faces.

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Our E-commerce expertise in numbers

450K

checkouts daily for the E-commerce platform we've launched

15+

years of experience working on E-commerce projects

99,9%

store uptime for the client with 300% yearly growth

At Wise Engineering, we strongly focus on communication with our clients. At every step of our collaboration, you'll have clarity of what our team is working on, why this is important, what results we've achieved, and what our next steps would be.

01

Business audit


We build our own products and gladly share our experience in launching digital businesses. We provide E-commerce consulting, including customer funnel analysis, customer journey mapping, sales workflows analysis, and more.
02

Strategy


We never start a task without a clear understanding of what your business is trying to accomplish. Together we define measurable objectives, create a project roadmap, and move across its deadlines, evaluating achievements on every step.
03

Design


Interactive prototypes help us validate the strategic hypothesis and create intuitive and responsive UI. Our design team will ensure more engaging, cohesive, and more highly converting shopping experiences for your E-commerce app.
04

Development


Each E-commerce development project is empowered by skilled solution architects, DevOps consultants, front-end and back-end engineers, who ensure all the technological components of your custom E-commerce software interact smoothly.
05

Testing


We ensure both comprehensive manual and automated testing of the software we deliver and run multiple A/B tests to evaluate new UI components, introduced functionality, or any changes we've made to your platform.
06

Long-term maintenance


Most of the projects we're involved in are long-term. After the core work is done, continuing our partnership is very natural for us. We'll gladly keep up scaling and supporting your E-commerce app in the long run.

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